Reference Point Brand Partner
About Privea
Privea is a premium home-cinema range, bringing professional audio engineering into the private theatre. Designed for powerful, dynamic and highly detailed performance, Privea combines high-output loudspeakers with advanced amplification and precise system control.
The range features active three-way theatre speakers, dedicated subwoofers and high-output surround speakers, engineered to deliver clear, accurate and immersive cinematic sound. Built for serious home-cinema applications, Privea brings a true theatre experience into your personal viewing space.
Reference Point proudly represents Privea in India, bringing over 50 years of Made-in-India professional audio pedigree to the private home theatre.
Since 1970
“Marrying the brute strength of horn-loaded systems with the delicacy of DSP-based amplification.”
01
Over 50 years, made in India
Started in 1970 in Kolkata by IIT engineer Ashoke Mukherjee, what began with turntables, cassette decks, amplifiers and speakers grew into a brand with a cult following among Indian audiophiles, and vertically integrated factories in Mumbai and Kolkata.
02
From studio to living room
With R&D at its core, professional products were developed initially for studio, then installation, cinema and live sound applications — earning endorsement from Grammy-winning engineers and artists like Zakir Hussain and Eddie Kramer.
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Studio-grade precision, at home
With Privea, that professional audio universe comes into the residential sphere — tri-amplified, DSP-controlled speakers designed to raise a home theatre from action blockbuster to orchestral concert with the same nuance and detail.
Frequently Asked Questions
Who makes Privea?+
Privea is an Indian home-cinema audio range, founded in Kolkata in 1970 by IIT engineer Ashoke Mukherjee, with over 50 years of experience across home and professional audio.
What makes the SRT 4102/4101 different from a passive home-theatre speaker?+
They're tri-amplified, active, three-way systems with DSP-based crossovers built in — so amplification, crossover tuning and time alignment are all handled inside the speaker for distortion-free performance at high SPL, rather than relying on an external amp and passive crossover network.
Can Privea integrate with a home automation system?+
Yes — Privea is designed to integrate with leading home-automation platforms, so the system can be tailored for seamless control and cinematic convenience alongside the rest of a smart home.